Biography
Rafael Fernandez Jr. is a proud Puerto Rican-Dominican digital creator, founder of Wafi Media, and the visionary host of The Todo Latino Show—a globally recognized podcast blending cultura, comedy, and powerful storytelling. His journey didn’t begin in studios or boardrooms—it began with curiosity, creativity, and an unwavering commitment to uplifting his community.
Rafael built his path from the ground up. After experiencing homelessness as a single parent, he became a self-taught web designer and strategist, using his skills to support major brands like True Trading Group, LISC Bay Area, and Vivos. But his purpose extended far beyond design—he was determined to change the narrative for Latinos in media.
What started as a passion project with close friends and family quickly became a movement. The Todo Latino Show, formerly The Latin Babbler Show, rose to the top 2% of podcasts globally, hosting impactful conversations with voices from all walks of life—from grassroots leaders to stars like Gabriel Iglesias, Edward James Olmos, Jon Huertas, Aida Rodriguez, Xolo Maridueña, and more..
That same drive for representation and resilience led to the creation of Wafi Media, now one of the fastest-growing Latino-owned digital media platforms in the country. With over 34 million monthly impressions across platforms like Todo Wafi, Something Latino, Something Latina, and We’re All Primos, Rafael has partnered with major studios like Warner Bros., Netflix, and Paramount+. Yet, his heart remains with small businesses and emerging entrepreneurs, ensuring they have a voice in the digital space. Wafi Media is more than a brand—it’s a cultural force.
His latest mission: RevTour, the first and only nationwide Latino touring festival for Hispanic Heritage Month. From Los Angeles to Miami, San Antonio to Connecticut, RevTour is creating spaces where Latino stories are not just told—they’re celebrated, elevated, and honored.
Rafael’s story is proof that when you lead with purpose, passion, and pride in where you come from, you can build something that impacts millions. Through every project, post, and panel, he reminds us that Representation Matters. And that revolución? It’s already here.
